Why I’m Wearing Blinders for My 30-Day Video Challenge

I’m not a horse person. But I think the reason for the blinders is for the horse to not get distracted by what it doesn’t need to see.

Perhaps there’s some sort of undesirable behavior that occurs if the horse was hyper vigilant about everything going on around it.

The horse has the one task — move forward. You’ll get the next task when you get to the next place.

I have to have such blinders on for this 30-day video challenge task.

Between normal everyday life and the distractions driven by dopamine, I’m finding it quite the challenge to simply stay focused on this one thing.

The efforts I’m measuring are narrow in scope:

• A video a day
• Post it to YouTube to build an audience there
• Post it to my website at lorimiller.me to build content authority on my own land

That’s the whole effort right there. Having said that, there are quite a few tasks rolled up into each one of those.

Videos, even less polished ones, belie many tasks.

Don’t be fooled, those off-the-cuff videos you enjoy from your favorite YouTuber have more details than you know.

Between searchable titles, descriptions and other identifiers for YouTube, to schema code for easy-peasy AI travels to my website, there is real time involved.

This is before I even think of going on social media.

It’s tempting to want to make the social game part of my focus.

But right now, I’m measuring consistency and the results of that compounding over 30 days.

I’m gathering metrics on all of it, for sure. But I’m forcing myself to stay objective, and to hover above the numbers to have a bias for consistency above all else.

I’ve never had a problem with consistency when others expect it from me. But I’ve struggled to do it for myself.

Without the external pressure of clients or bosses, it’s easy to kick the can down the road.

But the road is starting to get shorter. One day, the can is going to hit the wall with a dull clank, and I’ll have run out of time.

So that’s why this video effort is so important to me. I have to demonstrate to myself that I’ll see it through even though very few eyeballs are on this thing.

Yesterday was a challenge. I had some technical issues. And by the afternoon, I was about out of gas. The people around me who love me were giving me a wide berth.

I apologized for my intensity. But they all said the same: “It’s important. I get it. Just let me know what you need.”

I’m blessed.

And until April 16, I keep creating.

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