The Lab

The Lab is where I think out loud. These are my raw notes, half-formed ideas, scripture observations, clinical patterns I’m noticing, things I’m working through, and who knows what else.

I also like to make things, so The Lab is my way of holding myself accountable.

This is where it happens before it gets polished and market-y. Newest posts at the top.

Field Notes of the Audacious Belief™ Lab

120 Feet of Genius

Manuscript for "On the Road" by Jack Kerouac

About 20 years ago I took in an exhibit at the New York Public Library about Jack Kerouac.

If you’re not familiar with him, he was a novelist and poet of what was called the “Beat Generation” in the 1950s and 1960s. Kerouac and his fellow “Beatniks” got caught up in all the postwar examination of culture and politics. I won’t go into all of it, you can just Google that if you’re interested.

What struck me, though, was his manuscript on display for his book On the Road, published in 1957. It was typed onto a scroll of sorts.

Kerouac wrote the manuscript on a continuous 120-foot roll of paper over a three-week span in 1951.

He didn’t want his creativity and flow to be hampered by the disruptive changing of paper required by the day’s typewriters. So he taped together 12-foot-long sections of Japanese tracing paper with Scotch tape to create his roll.

He typed, in one long single-spaced paragraph with no line breaks, his free-flow prose for On the Road.

Exhibit of 60-foot section of On the Road by Jack Kerouac

The NYPL exhibit showed 60 feet of the manuscript in a special case developed for it.

Even as an English Lit undergrad, I hadn’t really encountered Kerouac’s work before. So I was completely fascinated with his approach. It wasn’t just typewritten material. He had handwritten notes all over it. 

I tried to imagine how unwieldy that must have been to work with. If you think scrolling through a Word doc or even shuffling through printed pages is annoying, imagine trying to find that one sentence on a 120-foot roll.

Granted, the scribes of ancient times probably knew how to do it so maybe there was some precedent for it, who knows.

Either way, it seemed like an interesting cost to pay on the edit side of things.

But what I took away from it was that the creative, free-association part for Kerouac was worth the cost of the travails on the editing side. 

He was trying to remove the friction between the thought and the page.

It was probably as close to straight from the mind as it could be. It was an eccentric approach for sure, but purposeful. 

And he was convinced of its perfection. When he presented it to an editor, he reportedly said,

“There’ll be no editing. This book was dictated by the Holy Ghost.” 👀

The publishing community didn’t find it as clever.

A 120-foot roll of paper doesn’t fit neatly into an editorial workflow. It ended up later getting revised on standard sheets in order to get a publisher on board (and to remove some objectionable content for the day).

On the Road became Kerouac’s seminal work, and put him on the map as an influential writer of postwar 20th century.

So it worked.

In March 2026, the scroll sold at Christie’s for $12.1 million. It was the highest price ever paid for a modern literary manuscript. Nicely done, sir.

What made the scroll work, though, wasn’t the paper or the tape.

It was that Kerouac sat down and simply typed for three weeks. 

The setup was in service of the work, not a substitute for it.

But what if it hadn’t worked?

Can you imagine how easy it would have been to have that whole exercise be an eccentric way to procrastinate the work? 

I don’t know about you, but I would’ve been tempted to find a hundred ways to use my time to make the scroll the main thing instead of the writing.

The perfect environmental setup is a trap for people who make things from their mind.

You tell yourself if only you had the best device, the best software, the quiet space, the perfect pre-creative ritual, a certain coffee cup, then you would create more.

Kerouac knew his scroll would eventually have to become something a publisher could work with. He wasn’t ignorant of the constraint.

He just refused to let it govern the creative act. The function shaped the form when the time came.

Work in the environment you have. The form will find itself when it needs to. 

You’ve probably already built the scroll. Now sit down and fill it.


Featured image (close-up): “Kerouac On the Road scroll” by emdot, licensed under CC BY 2.0. Original photo on Flickr.

Inline image (scrolled out): “Jack Kerouac’s roll On The Road” by Prosopee, licensed under CC BY-SA 3.0. View original on Wikimedia Commons.

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Field Notes of the Audacious Belief™ Lab

High-Performance Environments Don’t Bend. You Do.

Ladybug with water droplets on itI washed my face with commercial bathroom soap late one night at the office. The kind of soap that requires you to pump the little lever 100 times to get anything more than a booger-sized amount.

It isn’t the worst thing that ever happened to me at work. But it was a pivotal moment all the same.

I’d been tasked with finishing a large-format poster for an event. Senior leadership feedback didn’t come in until around 6 PM, and we had an event early the next morning.

I had just a few hours to incorporate their changes and get a clean version ready to go.

I gradually said goodbye to everyone else in the office, and finished the final version of the file around 11 PM.

I hit Print.

Estimated time: just under two hours.

Blerg.

I could’ve filled those hours with something productive. I always had plenty on my plate. But it was 11 PM and I’d been there since 7:30 that morning. There was nothing left in any cognitive corner of my brain.

I tossed the multicolored office hacky-sack in the air a few times just to amuse myself. In those pre-instant-messaging days, we threw that hacky-sack over the cubicle walls at each other to signal “I need something from you” while on a phone call.

If you were lucky, it would land right square between your coworker and their keyboard. It was hard not to get excited about that.

I remember how lonely it felt sitting there that night. My family was most likely long gone to bed so a phone call was out. And I was the only one deep in the bowels of the building — which is where many companies like to keep their communicators, by the way.

Our office was in a former vault. So when I say I was in the bowels of the building, I mean that literally.

Like the parallel planner that I am, I started doing the math on the rest of my night.

It would probably be 1:30 or 2am before I got home. And the very last thing I’d want to do walking in the door, with my bed in such close proximity, would be to wash my face.

Here’s the only skin care tip I think actually works: I never go to bed without taking my makeup off. Never. Not ever. It’s the worst thing you can do to your face.

It’s not even a little negotiable.

Which is exactly what made this night a problem for me. Because for the first time, I was actually considering it.

All the conditioning from those splashy Noxema commercials as a teenager was starting to crumble.

I took a break to walk to the ladies room. While I was washing my hands, I stared at the soap dripping through my fingers and thought for a second.

I mean, at the end of the day, it’s a cleansing agent.

And given its probable chemical composition, it would most likely remove all traces of my makeup.

Commercial hand soap is not a good idea for an early-30s face. Pretty sure this one was neither hypoallergenic nor non-comedogenic. But it would get the job done.

And the only thing I’d have to do when I got home was drop into bed.

So I found some paper clips to hold my hair back and dove in — eye makeup and all. There was no going back now.

In a horror movie, this would’ve been the perfect time for the villain to arrive, weapon of my demise firmly in grasp. I would’ve had no clue.

I could feel the soap stripping the delicate oils from my skin in little ribbon drips, its sharp antibacterial fragrance a harsh reminder of its gritty duty.

I felt a little dirty.

As I dried my face with a fibrous and machine-hewn paper towel from yet another dispenser, I shook my head.

I just went there, I thought. If I was willing to do this once, I’d be more likely to stay this late again knowing I could always shortcut the process on the back end.

At this rate, how much longer would it be before I was using the hand dryer to do a full blowout on my hair after showering at the sink? I could stay at the office for a week.

The die had been cast.

But that was the only time I ever washed my face with hand soap at work.

Instead, the next day I made sure to pack a small overnight bag and kept it in my desk. Facial cleanser, moisturizer, a change of clothes, a few makeup extras, and some peanut butter crackers because I’m always hungry.

I didn’t have to give up my most basic rituals to this demanding job. I just had to get creative about keeping them.

That was the larger lesson from that season of my career. If I was going to learn from the best, I was going to have to change how I did things. Not ask them to do anything differently.

You don’t thrive and learn in a high-performance environment by abandoning what matters to you. You figure out creative ways to bring it with you.

When I finally left that role several years later, I felt like I’d been through the world’s toughest weedout class.

And later, when I found myself doing things that required real skill and resilience, I realized I hadn’t just developed those things in spite of those late nights. I’d developed them because of them.

It took me a few years to see how the demand in that season opened the door to my own belief in what I could really do.

That’s what Audacious Belief actually looks like.

You’re not always sure you can do it. But you do it anyway, because honestly, you’re the worst predictor of what you can actually do.

And eventually, you stop being surprised by what you’re capable of. I guess it took a wall-mounted soap dispenser to get that lesson in the books for me.

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Field Notes of the Audacious Belief™ Lab

Why “If Only” Keeps You Stuck (And What to Say Instead)

When I was in my corporate game, I remember telling myself that I would get more done and have more control of my work if only I was running my own gig.

Imagine the articles I would write, the books I would publish, the difference I could make when my voice was front and center instead of someone else’s.

Imagine the power my words would have when I’m no longer writing by committee.

When all my energy is devoted to what I want to say and how I want to say it. No roadblocks, no bosses, no flybys to upend my delicately balanced plans.

I could finally be myself.

Just imagine!

I would daydream about all that between daily outputs and talk a good game with those around me.

Just watch, when I hang my own shingle I’m going to blow it up. You’re gonna want to get out of the blast zone because it’s gonna be hot.

Well, here we are. And guess what?

The “if only” broadcast is still airing. I’ve lost track of the seasons.

In fact, it’s airing in 8K the longer I’m in business for myself and simulcast on Times Square size billboards.

The If/Only Channel

When my critical “shoulda” voice appears, it hands me excuses for why I’m not where I want to be, wrapped in “if only” containers.

  • If only I had a better writing setup…
  • If only I had more time to be better at social media…
  • If only I had a better (and consistent) place to make videos…
  • If only I had more resources to make it more excellent…
  • If only I had the discipline to hunker down and get more done…

This voice shuffles itself into the chair next to me every morning without fail. I hear it every time I open my laptop, or start something challenging.

I’ve stopped trying to get it to go away.

You hear me say often enough, stopping something isn’t a good goal. Your brain will always go towards its most dominant thought.

So the more I focus on trying to make the “if only” voice go away, the stronger it gets.

Instead, I treat it like an uninvited guest and hope it gets a clue. I keep right on working as it sits perched in its figurative chair poking me with my shortcomings.

Once I get moving, it starts to shut up. It taps me on the shoulder from time to time, but once I’m invested, I can just wave it off.

After a while, I completely forget it’s there.

For now.

Because the next day, it shows up like we are besties and yesterday never happened.

It’s a constant boundary I have to set for myself.

How much more do I want to put off making something really cool?

If I want to make cool things, then I have to move in that direction no matter what my internal town square has to say about it.

“If only” projects me into a future where conditions are so perfect that I just can’t fail.

“If/then” says do the thing in front of you, and the next thing becomes possible.

  • If I write where I am right now, then I learn what setup works and what doesn’t.
  • If I post today, then I find out what people actually respond to.
  • If I record sitting right where I am, then I’ll have an actual video to build on.
  • If I use the resources I already have, then I’ll know better what I really need.
  • If I take the next action in front of me, then I create the track record discipline is built on.

“If/then” gives me the committed action steps to walk right into the cool thing.

If only I had realized this sooner…

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